What Avalara's IPO Means for Your Business (and Why Now's the Time to Switch)

Avalara just filed to go public—again. And if you’ve been a customer long enough, you already know what that usually means: rising costs, slower support, and more complexity for you to manage.

On July 21, 2025, Avalara confidentially submitted its IPO paperwork. It’s the company’s second IPO attempt since being taken private by Vista Equity in 2022 and for current users, it may be the start of another round of disruptions.

While this is a strategic move for Avalara, it signals big (and potentially costly) changes for their customers.

1. IPOs Often Mean Higher Prices

When a SaaS company prepares for an IPO, revenue growth becomes the name of the game. That pressure typically leads to:

• Subscription price increases
• Add-on fees for features that were once included
• More aggressive pricing tiers that limit access to essential functionality

We’ve seen this pattern play out across the industry. And Avalara has a history of sudden pricing shifts during major corporate transitions.

If you’re already feeling squeezed, the IPO could be the tipping point.

2. Support Will Take a Hit

Going public doesn’t just affect pricing, it impacts priorities. As Avalara shifts focus to investor relations, compliance, and reporting, customer support often becomes deprioritized.

During previous transitions, users reported:

• Long response times to support tickets
• Delayed onboarding and implementation
• A lack of dedicated contacts or escalation paths

The result? More internal stress and less trust in your tax platform.

3. Expect Operational Disruption

IPO processes often bring reorgs, platform changes, and shifting leadership. That kind of turbulence can slow product updates, reduce system reliability, and complicate integrations.

If you’ve already experienced inconsistent performance, those issues could grow. And you may find yourself stuck between enterprise bureaucracy and sales-driven upsells.

In short: more work for you, less value from your provider.

4. What Makes CereTax Different

At CereTax, we’re not chasing Wall Street. We're laser-focused on helping our customers automate sales tax with less overhead, less stress, and no surprises.

Here’s what that looks like in practice:

• Transparent, flat pricing — no hidden fees or tiered restrictions
• Real human support — talk to experienced tax pros, not bots
• Quick, efficient onboarding — designed to move at your pace without delays
• Modern, flexible architecture — built for today’s complexity, not yesterday’s rules

And right now, we’re offering 30% off to Avalara customers who make the switch.

5. Don’t Wait for Disruption to Hit

Avalara’s IPO isn’t just a corporate milestone, it’s a signal. Prices are likely to rise. Support will slow (even more!). And if past behavior is any indicator, customers could bear the brunt of the transition.

If you’ve been thinking about switching, now is the moment.

We’ll help you move quickly, painlessly, and without downtime.

Talk to us today to claim your 30% off.

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